Structoys (Structo/Coleco)
67 years in operation (1908–1975)
About Structoys (Structo/Coleco)
Structoys was an early Structo product line, not a separate company, and is listed here because the name is encountered on its own. It produced metal building construction toy sets — precursors to Erector-style kits — in the early 20th century, allowing children to build bridges, cranes, and simple structures with nuts and bolts.
History of Structoys (Structo/Coleco)
This record covers the construction-set side of the Freeport, Illinois business that is better known for pressed-steel trucks — the same operation described in this encyclopedia under Structo Manufacturing, viewed through its building-toy output.
The early Structo product was a metal construction system: perforated strips, plates and girders with nuts and bolts, in the same tradition as Meccano and Erector, sold as builder kits from which a child assembled specific models. Structo's sets were sold in competition with A.C. Gilbert's Erector and never displaced it, which is why the company moved its emphasis to finished vehicles.
The Coleco association in this record reflects later corporate history around the Freeport operation rather than a distinct manufacturing identity, and documentation for the construction-set output is thinner than for the trucks. Where the two records overlap, they describe the same factory.
Timeline
- 1908The Freeport business is established producing metal construction sets
- 1915Builder kits compete with Erector in the American construction-toy market
- 1925Emphasis shifts from construction sets toward finished pressed-steel vehicles
- 1975The Freeport operation ends under later ownership
Notable & Best-Selling Toys
- Structoys metal construction set
- Structo early builder kits
- Structo erector-style sets
Identifying & Dating Structoys (Structo/Coleco) Toys
- Look for "STRUCTO" stamped or embossed on strips and plates, and printed on box lids and instruction sheets.
- Construction-set parts are frequently unmarked, and attribution rests on the box and manual.
- Compare hole pitch and part shapes against Erector and Meccano, which are not interchangeable with Structo.
Collector's Notes
- Value is in complete boxed sets with their instruction manuals; loose strips and plates are worth very little.
- Check the parts list on the box lid before buying, since incomplete sets are the norm.
- This material is thinly documented and thinly collected, so prices are low and sellers' attributions are often approximate.
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Categories
Frequently Asked Questions
When was Structoys (Structo/Coleco) founded?
Structoys (Structo/Coleco) was founded in 1908, based in Freeport, IL.
Is Structoys (Structo/Coleco) still in business?
No. Structoys (Structo/Coleco) ceased operations in 1975, after 67 years in business.
What is Structoys (Structo/Coleco) best known for?
Structoys (Structo/Coleco) is best known for Structoys metal construction set, Structo early builder kits, Structo erector-style sets.
Where was Structoys (Structo/Coleco) located?
Structoys (Structo/Coleco) was based in Freeport, IL.
What kinds of toys did Structoys (Structo/Coleco) make?
Structoys (Structo/Coleco) is categorized under building toys, tin toys, construction.
How can you identify genuine Structoys (Structo/Coleco) toys?
Look for "STRUCTO" stamped or embossed on strips and plates, and printed on box lids and instruction sheets. Construction-set parts are frequently unmarked, and attribution rests on the box and manual. Compare hole pitch and part shapes against Erector and Meccano, which are not interchangeable with Structo.
Are Structoys (Structo/Coleco) toys valuable?
Value is in complete boxed sets with their instruction manuals; loose strips and plates are worth very little. Check the parts list on the box lid before buying, since incomplete sets are the norm. This material is thinly documented and thinly collected, so prices are low and sellers' attributions are often approximate.